The Main Benefits of Trademark Registration
If you want to secure your business identity, have commercial advantage and market position, then you need to register your trademark. And these benefits can be affordably and quickly gained through this means. A lot of business owners are not really aware how important having a trademark is to secure their intellectual property rights. With a registered trademark, you have a lot of exclusive rights that can only apply to you, the owner. Here are some of the advantages a business will have if they have a registered trademark.
The main advantage of having a registered trademark is exclusivity. A registered trademark will enable you to protect the rights to your brand or logo. Your brand is exclusively yours and anybody trying to copy it is not allowed to do so since you are the official owner of that brand. In cases of misrepresentation or breach of intellectual property rights, you have unlimited protection.
If anyone violates your trademark rights, then you have the right to sue that person or company. If you register your trademark, then you have rights that nobody can violate. Using your trademark without consent can subject the third party to legal action.
Now that your brand is secured by trademark registration, you can then build the reputation of your business in the marketplace with a reliable legal foundation. If your trademark is registered in other countries, whatever country it is registered in will help you create brand awareness in that place. Trademark registration also increases the life span of your business which means that the trust of customers in your company also increases.
With trademark registration, you can have nationwide and international priority. With this priority you can have extensive protection of your trademark and you will have its exclusive international ownership. If you file a trademark application, a priority date for the future security of your trademark is protected. When you first use your trademark in trade that provides you with nationwide and international priority, that is the priority date, but the exception here is for companies that have filed a trademark before you.
Using the “R” symbol will now be possible for your company if you have registered your trademark. Registration and protection is afforded to brands with the R symbol. It is only companies that have legally registered that are allowed to use the symbol, and you can be subject to legal action if you use it inappropriately.
If you register your trademark, you have a level of control over your domain names and you can effectively regulate similar URL registrations. You can then avoid using a similar www domain name with it. Trademark registration is still important even if you already have a domain name and a business name.